Passengers currently have to purchase Fast Track passes for airports (or be allocated them by airlines) for departure and arrival. However, frequently the queues at Security are negligible, so the purchase is wasteful. 'Airport Zoom' is an app which allows the user to choose when they want to use Fast Track, and pay for it as and when they use it.
Who might use it/where it might be used?:
Frequent travellers are aware of the vagaries of travel, and that airport security on arrival and departure can be difficult to gauge. Buying Airport Zoom allows them to pay for the service ONLY when it would be of benefit - Pay As You Use. That would therefore INCREASE the use of Fast Track at airports, reduce queues elsewhere, and allow the user to feel they are getting value for money.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Why you think there is a demand for your idea?:
As a frequent traveller (weekly flights) I understand the issue of predicting demand. I do not buy Fast Track because I cannot guarantee that it will be of benefit. I would, however, pay for this app - on a Pay As You Use basis.
Who would be the ideal customers?:
Frequent travellers, especially short-haul where Business Class is not a good investment and therefore Fast Track rarely comes as an offer.
What ideas do you have to reach these customers?:
Because airlines would benefit from commission they would have every incentive to promote Airport Zoom with every ticket.
How far have you developed this idea?:
Shared the idea with providers of airport lounges. Awaiting response.
What – if any – feedback have you had for this idea so far?:
Only positive feedback from other frequent travellers.
What supporting material – if any - would you like to add to your proposal?:
Nothing as yet