Idea Overview:
Apres Dive is a new line of clothing designed for divers to use straight after diving. Trendy, fashionable, designed for men and women and constructed to meet the needs of th diving community.
Who might use it/where it might be used?:
The key market is divers, who, when completing a dive, need to remove wet or dry suits and then put something else on. There is nothing designed specifically for this purpose, when clothing needs to be warm, but able to 'wick' away moisture, whilst also appearing stylish and attractive, with a strong brand that unites the diving community.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Why you think there is a demand for your idea?:
Diving is increasing popular but the innovation focus has been on equipment and clothing for the dive. This range is for the period post-diving, which is when bodies feel the cold far more than during immersion.
Who would be the ideal customers?:
The target consumer is the hobby diver.
What ideas do you have to reach these customers?:
They are reached via membership of associations such as BSAC or PADI - membership is compulsory for people to keep their diving license; plus specialist dive magazines and B2C exhibitions
How far have you developed this idea?:
It remains an idea based on the creator's own experience of diving.
What – if any – feedback have you had for this idea so far?:
Nothing - as yet.
What supporting material – if any - would you like to add to your proposal?:

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