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Idea Overview:
A local bike store with a range of suitable products and friendly staff with technical expertise and local knowledge
Who might use it/where it might be used?:
Four customer segments have been identified for this local bike shop: Consumer cyclists Leisure cyclists Cycling tourists Eco-conscious consumers
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Consumer/lifestyle
Is there a similar idea to be found?:
There are other places for consumers to buy bikes such as online retailers, large impersonal discount stores and national bike chains. They offer a full range of options and have many customers validating a consumer market for bikes.
Why you think there is a demand for your idea?:
I think there is a demand for a local bike shop in the Reigate area as there are plenty of cyclists on the roads and foot paths and a growing interest in eco-friendly options of transport shown in conversations on local community websites.
Who would be the ideal customers?:
Four customer segments have been identified for this local bike shop: Consumer cyclists Leisure cyclists Cycling tourists Eco-conscious consumers
What ideas do you have to reach these customers?:
The basis of the idea is to have a physical premise for customers to visit. However, customers can be communicated with via a website and online store, social media, local cycling events and email marketing.
How far have you developed this idea?:
I have researched the idea extensively and am gathering information on suppliers costs and local premises.
What – if any – feedback have you had for this idea so far?:
I haven't marketed the idea yet but the local people I've spoken to are positive about the idea.
What supporting material – if any - would you like to add to your proposal?:
Nothing to attach yet.

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