Idea Overview:
During my studies, I was asked to present a career planning in my research, I found out the cost difference between a care home and a nursing home which is significantly higher than the cost of a care agency. The cost of care homes are more expensive in London than in the north west or south west England. Then I decided to research the cost of a care agency, I noticed that care agencies are little bit cheaper than care homes. I then came up with the idea of opening a care agency. Since am living in London I believe that my service would be needed to the elderly and to the vulnerable people in my area. This will also enable them to save bit it and also reduce financial stress to them and family.
Who might use it/where it might be used?:
My service will be beneficial to the elderly and the vulnerable people in south west London.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Is there a similar idea to be found?:
Not known
Why you think there is a demand for your idea?:
Long before Brexit the demands for care are high. After the uk left the European union many carers and nurses have returned back to their country, that has increased the demands of carers even more than before. Since 2019 to present, the world is battling with covid 19 and the impact it has caused on people's life both financially and physically has led to so many businesses to close and carers to leave their jobs. During the pandemic many care homes was badly affected due to quick spread of covid, meaning many lost their loved ones. This has left many families with anxiety of taking their loved ones to care homes. So I believe that many families would prefer for someone to come into their homes to look after their loved ones rather than taking them to care homes.
Who would be the ideal customers?:
My ideal customers would be the elderly and vulnerable people in south west London.
What ideas do you have to reach these customers?:
My ideas to reach these customers are: word of mouth, posters, flyers, promotional videos on facebook, whatsapp, instagram, tiktok, posters on bus stops, leisure centres, Gps, communication with other care agencies, speaking to the council, give posters and flyers to businesses.
How far have you developed this idea?:
I have spoken to people that already have agencies and they have advised me on how to develop my ideas further. Additionally, I have attended the founders festival at East Indian Anglia Ruskin University and I have spoken to many entrepreneurs from different career pathways during the event, who has given me advice on how implement my ideas differently from other care agencies that are already out there.
What – if any – feedback have you had for this idea so far?:
During the founders event the entrepreneur have told me that my ideas are good and I should do more research on the idea and where to go for help.
What supporting material – if any - would you like to add to your proposal?:
Support materials are: teaching assistant level 3, customer service level 1, ESOL skill for life level 1, laser level 2 for door supervisors in the private security industry, behaviour attitudes and attributes required for employment (QCF) level 1, fundamental food hygiene certificate.

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Has one comment to “Care and Nursing Homes”

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  1. Richard John - July 6, 2022 at 10:41 am

    This is a potentially great idea for an ageing population, but for people who want to retain independence in their own homes. Offering a total solution -that addresses both the need of the individual and their property – could be a great and unique twist.