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Idea Overview:
In India, School childrens are facing two issues- One Covid-19 and second "Low Quality education due to online classes". Especially, in rurual areas, due to scarcity of quality teachers, they are unable to learn anything. The solution is to replace some work of teachers by "High quality Video lectures" which teaches them with fun and enjoyment.
Who might use it/where it might be used?:
Actually, There is a eastablished Unicorn in India, using B2C business model. They target students. Our model will be B2B targeting schools at 20 times cheaper price.
The Market (B2B, B2C or Both):
Business to Business (B2B)
Sector the idea belongs to:
Other
Why you think there is a demand for your idea?:
Cheap quality education. One thing, I learnt for an idea to be successful, "ALL Parties involved in selling the product should be benefited". And we fulfill that criteria. A unicorn established with over 40 million registered users and 2.8 million paid customers, has already proved its demand.
Who would be the ideal customers?:
All schools can be targeted. Focus will be on "High income schools based in towns" where there is scarcity of teachers and quality education.
What ideas do you have to reach these customers?:
Direct and Digital marketing can be combined to effectively pitch schools. Giving them some competitive advantage as bonus will work great.
How far have you developed this idea?:
This is going to be my first experience with sharing of idea in this much depth.
What – if any – feedback have you had for this idea so far?:
Not applied
What supporting material – if any - would you like to add to your proposal?:
Powerpoint presentation

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