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Idea Overview:
Erik Of London Limited (EOL) is building the first online platform and business model to empower creators to achieve digital registration and increase exploitation and monetization of intellectual property rights in their artistic works.
Who might use it/where it might be used?:
Traditionally, the economic balance of power has been in the hands of gatekeepers and distributors of copyrights for artistic works (art dealers, publishers, art galleries, media, corporations) rather than creators and our mission is to facilitate a direct to consumer / direct to business transaction model for art creators, with a vision to bridge the gap between physical and digital art.
The Market (B2B, B2C or Both):
Both
Sector the idea belongs to:
Information technology
Is there a similar idea to be found?:
DIY ON SHOPIFY
DIY ON NFT MARKETPLACE
SIMPLY START A BIZ
NFT CONSULTING
COINBOUND
X10
FIRECASK
FIRST NFT
FABBUP
CULTS3D
TURBOSQUID (BY SHUTTERSTOCK)
JOHN DOE
Unlike our competitors who are implementing a business model based on the DIY approach for artists, we aim to be a strategic sales, creative and technology partner of artists. Erik Of London - House of Design is a creative house that creates sales channels and business opportunities to empower digital and traditional artists towards the monetization of intellectual property rights in their works.
Traditionally, the economic balance of power has been in the hands of gatekeepers and distributors of copyrights for artistic works (art dealers, publishers, art galleries, media, corporations), rather than creators and our mission is to facilitate a direct-to-consumer business model for art creators, with a vision to bridge the gap between physical and digital art.
We believe in using technology for the benefit of talented creators and deeply value sustainability, which is anchored into our vision for exclusive fashion with minimal waste and inventories, local manufacturing and a reduced carbon footprint.
We create brands that have a purpose and believe that creativity and design can change lives and improve the world we live in.
Why you think there is a demand for your idea?:
A majority of Talented Digital Artists are lacking access to strategic guidance, infrastructure, marketing and sales channels to register, exploit and monetize their Intellectual Property and are often reduced to helplessly display their work on internet platforms with no return on investment and risk of plagiarism, to do freelance work or to do work not all related to their talents.
Traditional/Physical artists, on the other hand, are being left behind by the digitization of the world and often lacks access to and understanding of digital markets. "Art does not pay" is a well often used sentence.
Who would be the ideal customers?:
1. Digital Artists & Traditional Artists in the following disciplines:
a. Illustrations & Painting
b. Graphic design
c. Sculpture & Objects
d. Photography
e. Music & Multimedia
What Age? 25-55 years old
What Gender? Male & Female
What ethnicity? All
Where do they live? Global
What is ethically important to them? Fair Compensation from their art
Income? £15+
2. Art & Fashion buyers
What Age? 15-55 years old
What Gender? Male & Female
What ethnicity? All
Where do they live? UK/ London & Main Cities
What is ethically important to them? Equitable Wealth distribution, Sustainability and Culture
Where do they buy? Online
Income? £60k+
What ideas do you have to reach these customers?:
Social Media Marketing.
Instagram
E-commerce website
Facebook
Google Search
Google Ads
Banner advertising on Fashion & Art online media
Unlike competitors we will curate our selection of artists and build a powerful brand based on an outstanding product-mix. We will create visibility and raise the market value of our selection of digital and traditional artists via the creation of commercial products collection made of unique and original pieces. The concept of scarcity and exclusivity will be a key Unique Selling Point of our value proposition.
Our strategy will be two-fold:
Premium customers will be able to access exclusive arts on scarce digital and physical format.
Standard customers will be able to access exclusive art in a more affordable way, on wearable and usable commercial products.
How far have you developed this idea?:
Pre-launch to gather customer feed-back on July 14th, 2022. Launch on September,1st, 2022
What – if any – feedback have you had for this idea so far?:
INNOVATE UK:
The applicant outlines a clearly recognisable set of issues affecting physical and digital artists and their challenges in safely disseminating their work and capturing suitable value from its physical or digital exploitation and consumption. There is good understanding and consideration of the wider factors presently influencing this need. The applicant clearly has a strong motivation for their project and their proposed solution appears well considered integrating a range of contemporary and emerging technologies, supported by others who they believe have suitable knowledge and skills.
There is good motivation for the project and it is timely. The applicant is seeking to develop tools for artists to help them protect and monetise their creations.
There is good motivation for this project. There is a good awareness of the lack of nearest state of the art and overall the kneaders more than fascinating. This challenge and opportunity is well identified and defined.
What supporting material – if any - would you like to add to your proposal?:
PITCH DECK