An advertising campaign comprising video shorts and static images depicting different ways that people "read". Ads could be posters, banner ads, social media ads, youtube ads, etc. Stealing the idea from the Cadbury's cream egg "How do you eat yours?" campaign many years ago, highlighting to people that there are lots of formats and locations. I listen to audiobooks as I walk to work. I take a paperback with me on the tube. I love a hardback by the pool. I always have my kindle in my bag.
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