The world is going through unprecedented times where people are having to self-isolate and keep their distance from loved ones. The gifting of Inspirational cards, quotes, posters and inspirational wall art is a way to touch and to convey warm sentiments. It is also a way to stimulate reflection and to teach valuable lessons that are not obvious to many.
Who might use it/where it might be used?:
This idea For business - these quotes can be used to stimulate critical analysis and teambuilding For individuals - these quotes can be used for purposes of reflection and to make sense of the world and of one's feelings.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Business and Professional Services
Why you think there is a demand for your idea?:
Stress is the order of the day and even with the best efforts, it often takes hold and so we all seek new and innovative ways of escape, or to simply handle this pressure. The mental health of many is under threat as they try to make sense of their feelings and of the world around them. It is often the case that we feel isolated to deal with our problems, or complex situations as friends or family tend to be unavailable when needed. Often this is not through a lack of care or affection, but simply because their lives too are full, or punctuated with similar dramas.
Who would be the ideal customers?:
Big companies - purchase the items for creative analysis, teambuilding, for decorating their offices and as gifts to staff Social groups to general discussion on a personal or general basis Individuals locked away and experiencing loneliness and isolation.
What ideas do you have to reach these customers?:
Online ads Craft markets Distributors
How far have you developed this idea?:
Items have been produced and being sold.
What – if any – feedback have you had for this idea so far?:
Positive feedback - everyone who has seen them physically have placed an order
What supporting material – if any - would you like to add to your proposal?:
Copies of the items (x 3)