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Idea Overview:
Kaycha C is a size-inclusive Modest Fashion Brand, where we deem modesty as the new sexy. We make trendy, high-quality garments that will provide you with comfort, and confidence to walk through any phase of life. Women will feel amazing in our clothes and experience the mindfulness in our garment design that helps to facilitate a positive relationship between them and their bodies. We are provoking a global change in self-worth, by breaking the distorted views around body image and identity. Over here at Kaycha C, we tell women to “Eat those chips, that waistband will still fit!”
Who might use it/where it might be used?:
My first focus will be on women's wear and so (cis-gendered) women will be wearing my clothes. The clothes will be an avenue to have freedom with self-expression. They can be worn to church, picnics, girls' night out, weddings, school, court, the grocery store, and just about anywhere women are. Any woman no matter their occupation will be able to wear the clothes I produce. My clothing will be that item you pick up when you want to feel beautiful!
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Retail
Is there a similar idea to be found?:
Yes, there are several Modest Fashion Brands. There isn't anyone locally that is working on a similar idea. One company uses sexy and modesty within their business. I use sexy in my slogan "Modesty is the new sexy"! What sets me apart from all the other Modest Fashion Brands around the world is that I am focusing on inclusive sizing and my brand isn't tied to a specific religion. Though I have my religious beliefs, Kaycha C is all about setting a standard and reintroducing what Modesty means to the world.
Why you think there is a demand for your idea?:
There is a high demand for my idea based on a survey I conducted where more than 90% of women despise getting dressed because the process leaves them feeling frustrated, ugly, and sad. There is an extreme lack and a yearning for a fresh perspective. Womanhood encompasses various transitions from puberty to pregnancy, childbirth, menopause, and beyond. With all these transitions is the constant influx of emotions, self-worth, and not to mention weight. The standard sizing for women's clothes fluctuates depending on the brand. Our clothes should fit us and we shouldn't be trying to fit in the clothes!
Who would be the ideal customers?:
I will reach my customers through my social media accounts on Facebook and Instagram and my website. Another channel is through pop-up shops and trade shows like the one in Vegas called Magic. I am connected in the community and a part of various organizations and so I will use word-of-mouth and professional referrals. As well as family and friends, flyers, and a style blog on Pinterest.
What ideas do you have to reach these customers?:
I will reach my customers through my social media accounts on Facebook and Instagram and my website. Another channel is through pop-up shops and trade shows like the one in Vegas called Magic. I am connected with some local designers and professionals that do media and events geared toward fashion and beauty. I will be a vendor at those events and leverage their social media & networks to reach customers. I am connected in the community and a part of various organizations and so I will use word-of-mouth and professional referrals.
How far have you developed this idea?:
I have a business license. I attend a private Fashion School in Seattle and my Director has been offering support as I take technical classes (patternmaking, drafting, fashion illustration &, etc.). I received support from Spaceworks, PCBA, UW Law Clinic &, etc. I have funded this idea since 2019 and am ready to raise more funds. Through school, I designed and made a Little Black Dress. This will be a prototype to test my target market. Currently talking with a digital patternmaking company but unsure if I want to make ready-to-wear or offer designs and take custom orders.
What – if any – feedback have you had for this idea so far?:
I have received great feedback on this idea. Every person I have talked with has been inspired by this idea and has offered their support in various ways.
What supporting material – if any - would you like to add to your proposal?:
Pictures of me in my Little Black Dress, her name is Sabirah. It's Arabic and means "of great patience."
6 comments to “Kaycha C (kay-sha-cee)”
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Tim Strege - March 3, 2023 at 2:34 pm
You have obviously thought lots about this Nekaycha! You have a great theme – something that attracts customers, such as “the clothes should fit you not you fitting into the clothes”. In this era, theme based fashion seems to be key to connecting with customers. The next step is to produce and market the black dress and get feedback from customers on the feel of the clothes, the style and other feedback. This bootstrap approach will lay the groundwork for expanding product lines. Best!
Nekaycha Cavil - March 25, 2023 at 7:55 pm
Thank you so much Tim! I really appreciate your feedback.
Simon Krystman - March 17, 2023 at 1:41 pm
Will you be selling online? Are there existing online marketplaces that specialise in this type of fashion brands?
Nekaycha Cavil - March 25, 2023 at 7:57 pm
Hello Simon!
Yes my goal is to sell online, but there are a few things I need to figure out with production to be able to have the available inventory. I have been looking into other platforms and I have seen a few but I need to do more research on this.
Giang Nguyen - June 23, 2023 at 4:19 am
This is a great idea! I would love to purchase your products!
Benjamin Dimowo - December 5, 2023 at 12:07 pm
WHO WOULD BE THE IDEAL CUSTOMERS?:
I observed you did not answer this question. The answer you gave was how you would reach your ideal customers. It is probably an omission.
I’d like to ask – Why is your target market B2C? Why is it not B2B or both?
Following your B2C model, you might want to set up an e-commerce store for your fashion items or sell through popular existing e-commerce platforms like Amazon, Asos, Farfetch, Lyst, asda.com, walmart.com etc. In this case, your ideal clients are everyday people who value modesty, dislike nudity, are unsure of their bodies or are simply conservative. Your clothes would appeal to orthodox Church people, Muslims and Business Executives. As a religious person yourself, you can start by selling to members of your religious fold. Then, let the referrals start coming in from your satisfied customers.