Life Skills App: Education To Empower
An education app built for the future and spearheading generational change. Life Skills digitises the knowledge I already share in my personal development books & with my community. These are topics that make the individual feel better, grow faster and go further e.g., Emotional intelligence, Financial Literacy, Effective Communication, and Self-Confidence. Life Skills will deliver carefully curated, research-backed content designed to address education inequalities. Community engagement & rewarding loyalty will be key experiences to ensure ongoing customer satisfaction. An idea born out of painful family and personal experiences, I’m passionate about using my voice as a catalyst for positive change.
Who might use it/where it might be used?:
Women & men aged 25 - 55. They’re ready to shift their mindset, manage their emotions, find their tribe and advance personally & professionally. I’m passionate about reaching marginalised, underrepresented and historically oppressed groups. I have found a large, untapped niche of often highly educated yet burnt out individuals who are considered “first generation”. Their parents were born in a different country to the one that they were raised which comes with unique challenges. There are over 33 million (and growing) first generation individuals in the USA alone with their roots in many places including South America, Asia and Africa.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Is there a similar idea to be found?:
A strong and growing EdTech market exists yet I feel my USP is strong: delivering technologically advanced education that empowers + a community driven ethos. My competitors are other online learning platforms such as Udemy, SkillShare, Masterclass and Open University - however they are stagnant, do not focus on uplifting the individual and offer such a vast range of topics it can be distracting and/or overwhelming. I consider the highly successful platform Headspace - a meditation solution – my benchmark as they deliver courses on topics such as Difficult Conversations and Compassionate Communication as well as a constantly evolving offering.
Why you think there is a demand for your idea?:
I’ve been testing and refining since finding my calling and passion in late 2019. I launched my first physical product September 2020 - delayed by the pandemic(!) but still profitable in just 3 months. I expanded to digital & audiobooks often selling 10 copies of my women’s empowerment title in a single order. My latest book “Finding Yourself” was promoted through pre-orders and hit #1 on several amazon.com charts upon release. “Finding Yourself” is an effective lead magnet into my email list funnel of individuals being primed for the release of Life Skills. Over on Meetup my community share their struggles and needs – using this insight I have crafted their perfect solution.
Who would be the ideal customers?:
Regine is a first-generation child of Haitian parents who moved to Miami. She excelled at school and went on to post graduate degree level. She has worked tirelessly to establish her career – often without acknowledging her many wins. She has a lifetime of trying to achieve a body fabricated by the media. Her mental health suffers. Regine has begun her journey of self-development knowing things need to change. She seeks others she can connect with – her tribe - who motivate her & ease loneliness. Regine enjoys sleek, well-designed experiences that encourage physical movement and can be used on the go. She wants a solution that can not only help her in the moment but is also lifechanging.
What ideas do you have to reach these customers?:
I am well versed in successful Facebook/Instagram ad campaigns – they give me the opportunity to niche down and A/B test. I will partner with brands & groups that already have access to my target audience (for an affiliate fee), podcasts guest spots, Facebook group engagement and probably most effective - reward referrals from my existing audience. I will promote the features my community has asked for as well as the fact that Life Skills is for them AND by them.
How far have you developed this idea?:
I’m in collaboration with London Southbank University (LSBU) to develop the content and platform for the first phase of Life Skills. In August 2022 the LSBU immersive tech team will help me capture green screen content for my pre-promotion. We are using the advanced facilities at their campus in Maidstone Studios (a film & TV set). The Computer Science team will begin platform design in October 2022. An academic at LSBU in a relevant discipline e.g., education, psychology or counselling/coaching will assist me with the research necessary to deliver an impactful platform. The Innovation Solutions team will assist me with my business model and pricing structure.
What – if any – feedback have you had for this idea so far?:
From the incredible Start Up Hackathon community: 1. Find a co-founder (yes please!) 2. Be more upfront about the backing and in kind support that I’ve already received (includes the EU development fund, JP Morgan & Mastercard) 3. An enticing user journey for retention 4. Explore referring my community to additional help (e.g. a therapist) 5. Build a strong network of partners 6. Expand my marketing personas From my Meetup community: 1. some of my research is dated e.g. 2016 and audience would like to see post pandemic stats (working on this). 2. My audience prefers live online events where they can interact directly with me. 3 worksheets/guidance - some way to carry on with the lessons delivered in my meetups 4. They value walking and meditative experiences; option to have audio only too.
What supporting material – if any - would you like to add to your proposal?:
Canvas and Persona
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