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Idea Overview:
LOLA IS A GLOBAL AFROCENTRIC BRAND THAT MAKES UNIQUE AND STYLISH PIECES FOR BEAUTIFUL WOMEN . OUR BRAND IS A SUSTAINABLE BRAND PROJECTED AT CATERING FOR ALL SIZES OF WOMEN RANGING FROM STRAIGHT SIZING (6-12) UP TILL BIGGER SIZES (14-22). WE BELIEVE THAT EVERY WOMANS BODY FIGURE SHOULD BE APPRECIATED, SHE SHOULD BE PROUD AND CONFIDENT OF HER STATURE WITHOUT TRYING TO FIT IN. LOLA IS A BRAND WHICH AIMS TO GIVE WOMEN PIECES AND DESIGNS THAT WOULD BOOST THEIR SELF ESTEEM AND BODY CONFIDENCE EVERY SINGLE DAY. LOLA IS A GLOBAL BRAND WHICH WOULDNT HIDE ANY WOMANS FIGURE. WE BELIEVE THAT YOUR STYLE AND YOUR CLOTHES AFFECT YOUR MOOD, HEALTH AND OVERALL CONFIDENCE THATS WHY WE ARE FOCUSED ON ENSURING OUR PIECES PASS ON THAT MESSAGE TO OUR WOMEN.
Who might use it/where it might be used?:
LOLA PIECES ARE GOING TO BE USED BY BEAUTIFUL WOMEN ROUND THE WORLD . OUR TARGET AUDIENCE: WOMEN WITHIN THE RANGE OF 25-45 YEARS.
WOMEN WHO ARE FASHION CONCIOUS AND LOVE TO STAY TRENDY. WOMEN WHO BATTLE LOW SELF ESTEEM AND LOW BODY CONFIDENCE. WOMEN WHO ARE DEALING WITH POSTPARTUM BODY CHALLENGES, UNEVEN BODY GROWTH OR SCARRED. THIS MAKES THEM FEEL A BIT LESS OF THEMSELVES NBUT LOLA IS A BRAND READY TO SERVE AND READY TO SUPPORT THEM WARDROBE WISE ALL THROUGH THE JOURNEY.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Other
Why you think there is a demand for your idea?:
PRESERNTLY, ALOT OF WOMEN ARE GOING THROUGH LOW SELF ESTEEM AND BODY CONFIDENCE. THE CHALLENGES IS THERE AND EVEN GETS WORSE WHEN THEY ARE TRYING TO FIND AN OUTFIT TO WEAR AND THEY CANT FIND THEIR SIZE. OR WHATS INSTORE ISNT AS PRETTY AS THEIR TASTE.LOLA IS A BRAND WHICH BELIVES THAT ALL SIZES ARE WELCOME AND ARE APPRECIATED. MOST WOMEN ARE CHALLENGED WITH THEIR BODY GROWTH, POSTPARTUM CHANGES OF THE BODY . OUR CLOTHING LINE IS IN EXISTENCE TO ENCOURAGE THEM TO LOVE THEIR BODY, APPRECIATE IT AND BE CONFIDENT BY WEARING OUR DESIGNS
Who would be the ideal customers?:
MY CUSTOMER PERSONA:
NAME: MRS LILIAN
MARRIED
A WORKING CLASS WOMAN (A BANKER)
MOTHER OF 1
GAVE BIRTH AND ADDED A BIT OF TUMMY AND BODY FAT
HUSBAND LOVES HER TO ALWAYS LOOK GOOD AND WEAR DRESSES THAT ARE SMART
LILIAN HAS A GOOD INCOME SO SHOPPING ISNT HER PROBLEM. THE PROBLEM IS FINDING A BRAND THAT MAKES PIECES THAT CAN FIT HER TUMMY REGION IN .
LILIAN IS FASHION CONSCIOUS AND LOVES TO SHOP
SHE IS ALWAYS ON PIN INTEREST, INSTAGRAM AND FACEBOOK
CUSTOMER 2: HANNAH
HANNAH IS AN ENTREPRENEUR
AGE 30
UNMARRIED
SHE HAS A BOLD BODY (NOT PROPORTIONATE). IE THE UPPER AREA IS BOLDER THAN THE LOWER AREA
THIS GIVES HANNAH CONCERN AS SHE RUNS A CATERING BUSINESS AND REQUIRES HER TO BE ALWAYS PRESENT AT HER CLIENTS FUNCTIONS
SHE GOES TO SHOP CLOTHINGS BUT DOESNT GET BEAUTIFUL PIECES THAT CAN FIT IN HER BODY
LILIAN IS A ALWAYS SEARCHING OUT PLUS SIZE BRANDS ON INSTAGRAM, FACEBOOK AND FASHION BLOGS
HANNAH IS LOCATED IN THE UNITED KINDGOM
What ideas do you have to reach these customers?:
I HAVE AN INSTAGRAM PAGE SO WOULD ALWAYS BE ON SOCIAL MEDIA, POSTING AND PROMOTING ADS
I WOULD HAVE A FACEBOOK ACCOUNT WHERE PRODUCTS WOULD BE SHOWCASED
MAGAZINE POST
WORKING WITH INFLUENCERS TO BE ABLE TO SPREAD THE INFORMATION ABOUT THE BRAND
ATTENDING FAIRS AND FASHION SHOWS
HANDING OUT FLIERS AT GENERAL AREAS
How far have you developed this idea?:
I AM WORKING ON IT BY GETTING ALL STRATEGIC PARTS OF THE IDEA INTO WORKS
FOR EG: RESEARCHING ON FACTORIES THAT CAN HANDLE PRODUCTION OF THE PIECES
RESEARCHING ON WHERE I CAN GET FABRICS AT AFFORDABLE PRICES AND QUALITY.
WORKING ON BUILDING A WEBSITE THAT CAN BE USED TO PROMOTE THE BRAND.
What – if any – feedback have you had for this idea so far?:
I AM A POST GRADUATE STUDENT AT THE UNIVERSITY OF DERBY, SO WHEN I PRESENTED MY PITCH AND IDEAS TO MY TUTORS, I GOT A FEEDBACK THAT IT WAS A GOOD IDEA, DEFINETLY DOABLE BUT NEEDS MORE WORK AND RESEARCH TO BE DONE
What supporting material – if any - would you like to add to your proposal?:
https://d.docs.live.net/81b0bbc3a6982879/CBE%20PITCH.pptx
6 comments to “LOLA (A CLOTHING BRAND)”
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Simon Krystman - June 17, 2022 at 12:13 pm
When are you looking to launch this idea?
MOPELOLA ADEOYE - June 18, 2022 at 8:33 pm
@simon krystan hi, as soon as possible. (before the year runs out)
Tim Strege - July 5, 2022 at 11:30 am
Mopelola, you are commended for considering lots of details related to the stylish women’s clothing sector. You also seem adaptable to change – inevitable with clothing products. Although I am not a clothing expert, I like your designs of products that are colorful, eye appealing and look comfortable. You are on the right path by evaluating suppliers, manufacturers and branding characteristics. Key will be customer feedback from your initial markets, logistical operations and profitable pricing strategies. Best wishes for success.
Trudi Hamer - July 6, 2022 at 10:49 am
You mention unique pieces – will this be made to order, or will you carry out market research to infirm your stock (sizes and numbers)? If it made to order, what will the wait time be for customers from the time they order to when they will receive their item(s)?
Richard John - July 6, 2022 at 11:34 am
Seems like a great idea. How vast is the range; and are you manufacturing everything, or do you have some items that you can ‘White Label?’
Simon Krystman - July 12, 2022 at 3:34 pm
Hi Mopelola, please could you upload your Canvas and Customer Persona’s