The Meetings, Incentives, Conference and Events (MICE) sector is worth £30 billion a year and employs 500 000 people in the UK alone. Those people work very strange hours, and so a dedicated dating site would suit the needs of the audience.
Who might use it/where it might be used?:
MICE Meet would be a dedicated dating portal but would utilise the power of other dating sites to create a large pool of potential suitors.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Why you think there is a demand for your idea?:
As mentioned, this audience works long hours, often on short-term global events. The opportunity to meet a partner for short or long term relationships is therefore perfect to launch MICE Meet.
Who would be the ideal customers?:
Those working in the MICE sector, clearly identified above.
What ideas do you have to reach these customers?:
Targeted through specialist magazines, emails and live events.
How far have you developed this idea?:
Ready to go, with partners lined up.
What – if any – feedback have you had for this idea so far?:
Inbitial feedback from industry is very positive
What supporting material – if any - would you like to add to your proposal?: