One pound tuition
Demand of online learning has increased since ever before. Professional and academic accounting students need good interactive video contents as well as materials and post school support to do well in their final exams. My online school “Accounting Lecture” is designed to help students getting “quality education at an affordable price”. They will get complete syllabus coverage, lots of practice, quizzes, live & recorded video lectures, social media help group (30,000 plus members support). All they need to do is sit back, watch our videos and pass exams with flying colours from home. Save travel cost & time. Any of my online course can be accessed at 1 pound a day only and there is free trial with cancellation options available
Who might use it/where it might be used?:
Users are from 14 years to 70years old students studying towards IGCSE, A level, HND, HNC, University courses, MBA, PHD, professional courses such as : ACCA, CAT, AAT, CIMA, ICAEW, CPA, CGA and similar bodies. Just a mobile or computer device with internet connection can bring A/A* results and keep them one stop ahead in Accounting learning. Students can learn, interact, comment, and solve problems from anywhere in the world at any time with 24/7 access. Almost 150 country students are already studying my online courses on different online platforms and it has huge potential to grow.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Is there a similar idea to be found?:
Yes there are some EdTech companies such as Acowtancy.com, Khan academy, LSBF, First intuition, BPP. They are working online. Only LSBF, First intuition, BPP has their college in UK. Some other EdTech providers are working online but serving generic products not Accounting specialised products.
Why you think there is a demand for your idea?:
Millions of students studying IGCSE & A level accounting in approximately 200 countries but there is no specilised online teaching platform where they can get one stop solution of tuition, course notes, revision, mock exams, teacher feedback and dedicated support. I want to deliver this service to all over the world using my online teaching platform. Also for professional accounting courses, there are handful EdTech organisations compared to huge clients. So I believe, there is vast demand for Accounting online courses, because these qualifications will make them employable and teach them new soft skills (Accounting software) along with traditional accounting (Financial/Management Accounting, Tax, VAT, Audit)
Who would be the ideal customers?:
My core customers are IGCSE/O Level, A level Accounting Students across the globe. Professional Accounting students, specially AAT. University Accounting students. Diploma Accounting students.
What ideas do you have to reach these customers?:
I prefer free advertising policies on social media and build a strong community. Such as I have created a facebook group called" AAT UK study support group" to help AAT students for free. This community has grown to 12,000 plus members in less than 2 years. All of them are my potential customers. Also I have a YouTube channel (Accounting Lecture) where almost 19,000 subscribers watching my tutorials and getting help from all over the world. They are also my potential customers. Apart from these, I will do online blogging, facebook & YouTube marketing to reach my niche market. Also words of mouth and ex clients will bring more clients. Time to time I will arrange free online & face to face workshop, revision class & career development program.
How far have you developed this idea?:
I shared my thoughts with my mentors and they are guiding me. One of them is a lecturer in University of Suffolk and other one lecturer of University of Essex. I have already developed an website and working on it. My YouTube is a popular search for "A level Accounting", "AAT Accounting videos", "IGCSE Accounting tutorials" and always on top 3 google search. Many UK college and sixth forms following my tutorials for "AQA A level Accounting" Everyday I am developing this a little bit.
What – if any – feedback have you had for this idea so far?:
I had both positive and negative feedbacks : Positive feedbacks: Thousands of students are saying thanks on my tutorials, some saying I am a life saver some saying why I found you so late. Also my website is user friendly (from teachable) and nicely organised. Negative feedback: Out of 1000 feedbacks, I see 2/3 people saying my handwriting needs to be improved. Also sometimes I speak too fast. Well. My Udemy rating is 4.57 plus, Reed Global rating is 4.97 and have hundreds of positive feedbacks on YouTube.
What supporting material – if any - would you like to add to your proposal?:
I would like to attach links of my online platforms as supporting materials: My Website: https://accountinglecture.teachable.com/ My YouTube: https://www.youtube.com/c/AccountingLecture/featured My Udemy: https://www.udemy.com/user/ilias-rubel/ My Reed Global: https://www.reed.co.uk/courses/profile/accounting-lecture Also I have written some books on accounting for AAT students
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