Mystery on Main Street is a unique interactive, data rich marketing and advertising mobile application platform utilizing gamification to promote patronization of local merchants and eateries. Each “gameplay” uses “whodunit” storylines to takes players from location to location to receive clues and solve a mystery, while promoting local merchants. Players must enter these locations but no interaction with location personnel and employees required. The first player to solve the mystery receives a valuable prize. Think of this as Groupon meets scavenger hunt and Pokémon Go, but players and participating merchants mutually gain with no membership or subscription required.
Who might use it/where it might be used?:
Data for the most successful similar mobile game reveals the average player is a 26 y/o woman making US$90k per year, the best player is 70 and group players range in age from 16 to over 60. In other words, this is not a kid’s game. Personal, legally required data including gender, DoB/age, address, and contact information collected from the player is used to determine prize winning eligibility. Data will not be sold and instead, is used to determine demographics information.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Why you think there is a demand for your idea?:
This as a fun, family friendly game where everyone wins. The retailer has an opportunity to increase foot traffic, increase market share, increase revenue and receive worldwide recognition. There is a window of time the player must be in the location to receive a clue. This opens the door for impulse purchases and return shopping. We’ll also have pinpoint analytics right down to what the best marketing strategy is for any particular demographic. It's beneficial to the community because gameplays and participating locations are viewable worldwide in the app’s map.
Who would be the ideal customers?:
Local merchants and eateries and any walk-in venue place to shop (e.g.: storefront retailers, restaurants, bookshops, events, entertainment centers, walk-in traffic business).
What ideas do you have to reach these customers?:
All initial marketing will be organic. Local print and television media, which typically promote any local community based advancement effort, will be made aware of gameplays, thus no cost. Furthermore, we intend to use the merchants social media and email lists to get the word out. In addition, sponsoring merchants will receive an 8”x11” co-branded printable window display poster. We’ll also partner with local community organizations such as development authorities as well as regional and local magazines and similar, offering an opportunity to co-sponsor a gameplay in exchange for no-cost promotion in the window of every sponsoring merchant.
How far have you developed this idea?:
Those that have provided feedback, point to the lack of additional personnel and Advisors. They have a point. But I don't want to go out and begin gathering a slew of people if I have nothing for them to do. Once I have a real show of interest or even a verbal commitment, I have no issue agreeing to any funding based on an approved personnel roster by the funder.
What – if any – feedback have you had for this idea so far?:
MoMS is a member of a platform called Alignable.com. It specifically caters to the local SMB. On numerous occasions over the last three years, questions have been posed in reference to the viability, idea, and most importantly acceptance of MoMS and the overwhelming response has been positive. Further review and research within Alignable will uncover the number one priority of most businesses is the lack of promotional, marketing, and advertising methods available to them that is specifically offered to bring in traffic, not just advertise their business. This is what MoMS does.
What supporting material – if any - would you like to add to your proposal?:
Emails, a PowerPoint presentation, artwork, technical drawings and videos, business summary, extensive marketing material, generous amount of current research information, a case study based on a pilot site, and much more.