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Idea Overview:
PAUSE is a one stop national exhibition addressing the menopause.
Who might use it/where it might be used?:
PAUSE is a one stop national exhibition addressing the menopause.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Business and Professional Services
Why you think there is a demand for your idea?:
As almost every woman will pass through the menopause, why should there be any taboo about it?
Who would be the ideal customers?:
'Women of a certain age.'
What ideas do you have to reach these customers?:
Through social media Websites - MumsNet, for example Women's magazines Women-targeted features in newspapers Radio
How far have you developed this idea?:
Only as a brainstorm at the moment
What – if any – feedback have you had for this idea so far?:
Friends of 'that' age would all attend
What supporting material – if any - would you like to add to your proposal?:
none

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