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Idea Overview:
My business idea is a pizzeria made in a different way from other pizzerias. The 99% of the pizzerias in London today are focused on the product and not on the customer. What I want to create is a business that focuses on the experience of the customer.
Who might use it/where it might be used?:
The pizzeria I want to create can be used by all those people who want to have a unique experience that no other pizzeria can offer.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Media and entertainment
Is there a similar idea to be found?:
I researched if other businesses do what I want to do and nobody does. no one has a pizzeria that wants to be 'Instagrammable'. Nobody has a place where customers in addition to taking photos of the pizza also take photos of the place. I believe that today this is very important and fundamental. The type of venue I want to create is not present in London but there are some abroad.
Why you think there is a demand for your idea?:
As mentioned previously, nowadays the trend is that everything has to be 'Instagrammable' and has to be a vaunt for the customers who come to the venue. It has to be something they can brag about to friends and have an experience they can tell the next day. This is my vision of business and success. I have a lot to say but I prefer to do it in person.
Who would be the ideal customers?:
The ideal client is between 25 and 60 with the desire to try a new experience.
What ideas do you have to reach these customers?:
Nowadays, the best advertising channels are google (all people search on Google), YouTube, Facebook, Instagram, and TikTok. The most powerful channel, however, remains word of mouth.
How far have you developed this idea?:
You are my first potential partners to whom I talk about it.
What – if any – feedback have you had for this idea so far?:
When I talk to friends and family about it, they all tell me it is a great idea.
What supporting material – if any - would you like to add to your proposal?:
No.

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2 comments to “Pizza Musica”

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  1. Mark Cardwell - August 10, 2022 at 7:53 am

    Are you thinking of o one-off or a chain?