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Idea Overview:
80%+ biz owners profess to not being from a sales or marketing background. Yet the world is trying to turn them into networkers or poor salespeople - at best. Good News, they don't have to become 'closers' They just need to become great OPENERS of relationships. And this simple approach to what we call PlusOne-ing is something even the most introverted person can (& does) do. Finally a pain free way for anyone to grow their biz WITHOUT being turned into a hybrid non-salesperson.
Who might use it/where it might be used?:
Historically PO-ing has grown out of how we trained our 1st generation of non- sales background coaches how to get clients. Since then it has become a process for just about any SERVICE professional to better market their wares without becoming a 'pseudo-seller' It can be applied to any product or service particularly where consistent leadgen is needed and the biz owner is not from a sales/mkting background.
The Market (B2B, B2C or Both):
Business to Business (B2B)
Sector the idea belongs to:
Business and Professional Services
Why you think there is a demand for your idea?:
Nearly 6 million biz's in UK alone. 80% of which - almost 5M - are run by people who have zero or v ltd sales or marketing experience. Does this correlate to (or even cause) the circa 80% bizfail rate inside 5 yrs? (it's nearly this hi in US) Something is wrong in how we DESIGN biz's. The only solution available to most biz owners is Networking groups which most do not attend. And those that do, do not like of find productive. Or, they are sold on having to become Super Posters on things like LinkedIn. P0-ing is a simple alternative to this clear biz struggle.
Who would be the ideal customers?:
Knowledge & Service Providers show as the biggest need today. They just want to coach/consult/copywrite/present/teach etc - not learn how to market (& particularly revile the sales process)
What ideas do you have to reach these customers?:
Mainly via jv or strategic alliances. There are so many communities etc that purport to help the market I highlight above. Yet they are 80%! failing. Jv's and online groups etc ... as well as networking co's all have members with the 80% can't sell-won't sell problem. These are rich prospecting arenas.
How far have you developed this idea?:
We have used the concept in various formats over 30 yrs in our own organisations of licensed coaches & with clients. And seen the need get 100X bigger. The time seems 'overdue' to pull the process together into a coherent service offering and take it properly to market. Defining the 'product' would create something that can be taken to receptive marketplaces very quickly.
What – if any – feedback have you had for this idea so far?:
The moment I shared it with Coaches we began helping - but had not trained ourselves, the response was instantaneous. ' This is the most fun I have ever had with a client in 3 yrs' .. from 1 person AND this was just from her sending out the Client Intro Form! My pal from a blue chip marketing background went & got trained as a Fitness Instructor for 12 weeks & received (get this) BROCHURES on how to market himself - something he does not enjoy. PO-ing fills this gap for all these people trained in something they invariably like/have to deliver. AND need somekind of simple step by step client engagement system that does not require them to become a super salesperson to implement
What supporting material – if any - would you like to add to your proposal?:
Lots of this stuff available depending on how the process moves forward.

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Has one comment to “PlusONE-ing! For all those people who can’t sell & don’t like marketing – finally a simple way to grow your business.”

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  1. Simon Krystman - June 24, 2022 at 8:12 am Reply

    If you could upload an image it would give me a better feeling for the idea.

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