Idea Overview:
An organic beauty platform enables customers to have a bespoke beauty routine based on their preferences and expectations. Through consultations, our customers can identify their objectives and request samples to be sent to their homes. Try the products and learn how ingredients work towards specific skin types and get the best from components combined together. The purpose PureTribe is to create a sustainable routine and avoid waste. Sending repeating products in sustainable packages and working together with small businesses to support communities.
Who might use it/where it might be used?:
In the beginning, the company will focus on professional women and future mums, with a section dedicated to younger (in order to create awareness from a young age). Target persona: students young professionals new mothers women 65+ The company can consider expanding in different areas such as men, children, and food in the future.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Is there a similar idea to be found?:
Skin+Me Greenpeople sepai Botanicals
Why you think there is a demand for your idea?:
- Consumers increasingly consider effectiveness and ingredients over price - Quality is demonstrated through customer reviews and UGC - Seek a more sustainable formulation - 515 average number of chemicals worn by a woman a day - diseases linked to the accumulation of cosmetics chemicals in the body: skin damage, skin ageing, hormone disruption etc - Plastic packaging in the beauty industry, only 9% is recycled - Known brands often use non-sustainable sourcing and ingredients (petroleum & silicone)
Who would be the ideal customers?:
Female students, young professionals, new mothers, and women 65+ Upper and upper-middle-class, health-conscious, innovator and value-oriented
What ideas do you have to reach these customers?:
Social media, Instagram and Facebook. App Store and a website
How far have you developed this idea?:
I have done my digital pitch and I am now working on a landing page in order to test the idea
What – if any – feedback have you had for this idea so far?:
Feedback from the digital pitch were very positive and this could be a feasible idea
What supporting material – if any - would you like to add to your proposal?:
Digital pitch

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  1. Peter Illes - July 25, 2022 at 2:38 pm

    This idea is begging for a concierge experiment. Check this out, it has a couple of paragraphs about a concierge experiment https://gofurther.digital/en/blog/posts/the-lean-product-process-pt2