Idea Overview:
Pairing with retailers to print poetry or flash fiction on the back of paper receipts (or include at the sign off in email receipts). Would increase brand awareness as people might hold onto / save branded receipts they might otherwise throw away, makes retailer look cultural, inserts the idea of stories and poetry into the everyday experience of shoppers. Booksellers could promote books on them. Win win!

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  1. Simon Krystman - January 2, 2020 at 9:40 am Reply

    Great idea to get retailers involved. They could also put up flash fiction boards in store.

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