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Idea Overview:
Double sided clothing line for children that is designed within a collection where all sides of garments match. A less is more concept to combat the challenges the textile industry has on the world.
Who might use it/where it might be used?:
Sustainable practices are being demanded in the textile industry. We see many large brands moving towards recyclable or sustainable garments. I see the customer for my brand being a parent of a child we is 3 and over.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Retail
Is there a similar idea to be found?:
Reversible garments are not new but the way I'm designing them into a collection is different. I have not found any company doing the same thing in the US.
Why you think there is a demand for your idea?:
As wealth transfers from baby boomers to millennials we see a demand for more ethical sourced/sustainable products. The consumer trends show these customers will pay more for garments and or products that have social value.
Who would be the ideal customers?:
Mom and dad of multiple children. I am a mother of 4 and this idea came to me when I was drowning in laundry and thinking about how to reduce the amount of clothes my children had without loosing versatility.
What ideas do you have to reach these customers?:
I am the ideal customer and my life is the heart of the brand. Creating a social media presence to display who I am what my day is like and how these products assist in reducing stress, gaining time, and help the kids with their confidence (meaning they can dress themselves confidently at a young age).
How far have you developed this idea?:
I am in the design stage. Very early pre-revenue
What – if any – feedback have you had for this idea so far?:
I'm open to feedback would like to get a broader understanding of peoples reaction to this concept.
What supporting material – if any - would you like to add to your proposal?:
Here is the design of the first pant. The thought behind it was to have there be some elevated design but easy entry into the customers current wardrobe. The focus on the first collection are neutral colors.

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3 comments to “Reverse”

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  1. Tim Strege - September 27, 2022 at 6:28 pm

    Great concept in this era of reuse vs. disposable items! Also beneficial is the idea of children learning how to pair outfits while saving “mom time” (sadly this is too often a mom’s chore). I favor the “starter kit” approach, with a few styles that grow with the success of the company and the age of the kids. (I can envision where 5-year old’s “graduate” to teenagers who also use the reversible clothing line.) I think a “starter group” of parents might subscribe for reversible clothes as initial customers, providing lots of feedback and referrals to others as the reversible market grows.

  2. Mark Cardwell - October 29, 2022 at 2:28 pm

    Love the concept. Presumably reversible clothes will be more expensive to manufacture?

  3. Jake Shaw - December 1, 2022 at 8:04 pm

    “The consumer trends show these customers will pay more for garments and or products that have social value.”
    Given that we are going into a fairly deep recession – can general consumers ‘afford’ to pay extra for social value? _ I would have thought this is far better targeted at upper middl class consumers (drive Tesla/Prius, go to Glastonbury/Coachella). There fore I would same this is a luxury designer brand. The question is what is the USP?