Idea Overview:
Shaniculture is for anyone who is currently unable to acquire cultural artefacts from any of the countries where they have chosen to migrate. Furthermore, someone like me who doesn't have the time to go to specific places to obtain cultural products and would love to have a place where all cultural products are purchasable, as London is a multicultural city and one might be invited to an event or wedding for a friend with a different background.
Who might use it/where it might be used?:
As the world is becoming ONE, Shaniculture will provide every individual with their cultural product, wherever they are around the world with one click not only We also recognise that culture is more than a collection of materials sewed together, as shaniculture believes a person's identity is their culture, and traditional. It's no surprise, however, that communities have used clothes to communicate status, commemorate significant events, and demonstrate solidarity, among other things, for ages. Shaniculture respects that and will celebrate each and every culture around the world.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Is there a similar idea to be found?:
Why you think there is a demand for your idea?:
As a non-European, I find it difficult to purchase online traditional items in the UK and must travel to certain locations to obtain them. I attempted to purchase different cultural products online several times but was unsuccessful to locate many cultural website where I could purchase any of the items. Many times, I had to cancel gatherings that I had planned to attend. Because I had to pick between cancelling my work, or weddings, hence I have asked around and made a survey which 14 people participated,
Who would be the ideal customers?:
Our target clients are both sellers and purchasers, anybody who is proud of their culture and is not ashamed to show it off.
What ideas do you have to reach these customers?:
we specifically target them on social media, using content producers, targeting different groups of different cultures, good morning Britain, and many more.
How far have you developed this idea?:
I went to different places in London where people sell cultural products, and I told the owners of the shops about the coming platform. They were all interested in it and also provided me with their details asking me to contact them as soon as the website is out. I asked them weather they currently have a website and none of them does. I also introduce the idea to 4 people, and while some do not want to develop the idea, they have offered to invest because they believe in it, and others would like to be a part of the adventure.
What – if any – feedback have you had for this idea so far?:
When I spoke to potential clients, such as sellers and buyers from various backgrounds, they provided me positive feedback, as some of potential buyers informed me that there are no shops in London that sell their cultural products, and they rely on family and friends to buy them whenever they travel back home for holiday.
What supporting material – if any - would you like to add to your proposal?:
I tried to drag and drop a few screenshots of the survey and a sample of the website, but this form won't let me, so Trudi has my prior form and the accompanying materials.

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16 comments to “Know My Culture”

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  1. Tim Strege - July 5, 2022 at 7:47 pm

    Famo, you are doing the proper research by going directly to culturally oriented customers and shop owners. This “first hand” knowledge provides more detail than surveys of the general public. Given the large amount of cultures in London and the UK, you might experiment with one or a few initial ethnic, social, religious or geographic groups. Find products related to these customs (including as you suggest items for various ceremonies and celebrations). Then “dig deeper” into the buying habits and requests from such groups, matching suppliers with customer requests. Best Wishes!

  2. Trudi Hamer - July 6, 2022 at 11:03 am

    In terms of your initial products, will you source them yourself from abroad or will you partner with existing shops in the UK?

  3. Richard John - July 6, 2022 at 11:42 am

    Great research: I wonder if the approach is to launch a web-based shop and focus on positioning and marketing, rather than sourcing any products yourself.

  4. Simon Krystman - July 12, 2022 at 3:38 pm

    Hi Famo, please could you upload your Canvas and Customer Persona’s

  5. Peter Illes - July 25, 2022 at 2:25 pm

    Hi Famo! This is exactly the kind of project, rooted in a very specific problem, that I love. I moved from Romania to Hungary, which is just “next door”, and I already faced this problem. I couldn’t even imagine moving half-way across the world. And as Tim said, London is as multicultural as it gets. I know a lot of Poles and Romanians who live there have their own mini shops.

    Take a look at https://www.sharetribe.com. It might be a cheap way to build out a prototype for Shaniculture.

    What I don’t get from this Nest, is what the next steps are? How can we help you?

    • Famo Muhyadin - August 1, 2022 at 10:51 am

      Hello, Peter. I appreciate you sharing that well-needed information with us; you are not alone; wherever I go and whoever I talk to has the same problem and feels the same way. They are intrigued by the soon-to-be-launched multivendor website for traditional products and want to know when it will be available. The disadvantage I am currently experiencing is that they are reluctant to sign the landing page, maybe due to their inability of writing English, instead, they tell me to approach them directly. some are comfortable giving me their contact details and others tell me I will hear when the website comes out from the community.

      Let me introd

    • Famo Muhyadin - August 1, 2022 at 11:15 am

      Let me now introduce myself. My name is Famo, and I am presently studying international business management at ARU. I don’t know much about how to execute a concept, but I am learning how to do so theoretically. I have never established a firm, but this is one that I want to see out there and even become worldwide. I am currently doing everything myself, which is fantastic, but as you know, one person cannot do everything, therefore I am seeking a mentor first and foremost.

      Ideas Nest

      My university has partnered with the 12R as they aim to launch 100 businesses in September this year, and I am one of them. The goal is for the ideas in the Nest to get mentors before September so that they are ready when the time comes, therefore if you understand a great deal about business; can mentor, and have the time to assist someone else, then, you or anyone else in the same circumstance should choose a business that interests you or them in the Idea Nest, then contact an individual whose ideas is asking their information Simon

  6. Sonia Lassami - August 1, 2022 at 2:26 pm

    Coming from someone that loves to learn about other cultures and belongs to one extremely niche, this is a fantastic idea! However, is this just for one particular culture, a group of cultures e.g. African cultures, or all cultures?

    • Famo Muhyadin - August 1, 2022 at 3:12 pm

      Hello Sonia

      thank you for the feedback.

      The goal is to reach all cultures, but I won’t be able to reach every seller of cultural goods by this year or even next However the aim is to reach them in three years; everyone will be able to discover all things related to cultural here. KnowMyCulture will develop into a one-stop store for all products with a cultural focus.

      PS: kindly, spread the word about my landing page to your community of people; every bit helps.

      Landing page: http://www.knowmyculture.co.uk

      Many thanks,


  7. Tim Strege - August 7, 2022 at 4:38 pm

    Famo, check out this Seattle storefront that “sells” its story as much as its products: https://www.whereweconverge.com/post/taswira-authentic-african-streetwear

    • Famo Muhyadin - August 27, 2022 at 8:05 am

      She really has done well and I love the fact that she is helping people and making awareness.
      Do you by any chance have her contact details as her products are they kinda product we want to be sold through our platform.

      Many thanks


  8. Mark Cardwell - September 6, 2022 at 11:42 am

    It’s a clear and coherent concept, and it sounds like there is demand. There’s a lot involved in making it work practically, of course! You will need software for your online multi-vendor marketplace – that’s a step up from a simple single-vendor Shopify-type thing. You need to find vendors who are prepared to list on your platform, and bring them enough customers to make it worthwhile. If your vendors are UK-based, they’re fairly easy to manage; if they’re overseas, you have to take account of shipping delays, currency issues, and language. You need your vendors to be committed to your platform, so they will invest the time to enter their product range and keep their inventory levels updated. You’ll have to front the handling of customer queries and complaints and refunds. Meanwhile, once your vendors have got the hang of online selling, they will be comparing your service with the alternative option of listing directly on Amazon. All of these challenges need careful thought and clever solutions.