Idea Overview:
Stress is a growing challenge, affecting staff output, sick days and motivation; across all sectors. Now more than ever, businesses need a strong team who feel valued but more importantly feel well within themselves. Many employees do not wish to talk about their personal stresses at work so it can be challenging to support your colleagues effectively. Sound therapy is very powerful because it's 'group therapy' without the talking, making it accessible to almost everyone in the workplace. With sound, you can build emotional resilience, lower absenteeism, boost productivity, and provide greater job satisfaction. Sound promotes a positive work culture.
Who might use it/where it might be used?:
It could be used in corporates as part of their health and well-being programme for employees. Sound also enhances creativity and insight so bespoke sessions could be designed for senior leaders e.g. at their quarterly meetings or a strategy setting meeting. Sound can support people to see the bigger picture, and make connections that might otherwise be missed; even adapt effectively and accelerate change agendas. It's also away to invest in potential leaders, supporting them to find their authentic self and diminish their inner critic, creating an environment of responsibility.
The Market (B2B, B2C or Both):
Business to Business (B2B)
Sector the idea belongs to:
Is there a similar idea to be found?:
I haven't seen any sound healers discuss this on their websites though I imagine this happens a lot in silicone valley! It's where quartz crystal was first taken from computers to be developed into healing singing crystal bowls.
Why you think there is a demand for your idea?:
Having worked as a senior manager in corporate communications for 10 years, I understand the demands of the 9-5, as well as the challenges HR teams face when developing effective health and well-being programmes. It's very challenging to be authentic and accessible. Sound is a powerful way to maintain the health and wellbeing of employees on mass without the need for team away days or the other usual activities, which only appeal to a small group of people. Sound is powerful because it supports people to help themselves. If it is a regular part of their well-being programme, people will be much happier and more energetic, and productive.
Who would be the ideal customers?:
Corporates - there could also be an element of a 'pay it forward' scheme where I am able to work with charities such as Help for Heroes, Mind, Hospices etc. because of the money from corporates. Would be a great part of their CSR strategy which many struggle with.
What ideas do you have to reach these customers?:
I need to go in and talk to them and show them my sounds. The product speaks for itself really!
How far have you developed this idea?:
I have just finished a first draft of my proposition which I have shared with some trusted peers for feedback.
What – if any – feedback have you had for this idea so far?:
Great feedback - that it is cost-effective and accessible. That it's something many corporates like IT companies would be keen to try for their staff as it's same old same old.
What supporting material – if any - would you like to add to your proposal?:
I will share my draft proposal, there is still loads of work to be done on it, e.g. i need to start with a video of my sounds!

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