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Idea Overview:
The Take Cover is an innovation born out of need and reflects the reality that natural disasters have and will continue to happen due to Climate Change.
Who might use it/where it might be used?:
Although there are industry giants such as Stearns, Body Glove and Mustang Survival, their products focus on the swimming and boating communities by providing such products as life preservers, pool floats, and swim noodles. The solution the Take Cover provides is a common sense approach toward survival and having it handy as people conduct their daily routines.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Retail
Why you think there is a demand for your idea?:
Those living in regions prone to flash floods, earthquakes, tornadoes or tsunamis should all have a Take Cover in their home emergency kits. In the Bible, Noah said, "When the people came they offered no help, all he could hear was laughter, until it started to rain..."
Who would be the ideal customers?:
In terms of the United States alone, our target markets or regions are primarily populated by millions of potential consumers or individuals visiting or residing in the Gulf Coast, Tornado Alley, Dixie Alley and the entire East Coast.
What ideas do you have to reach these customers?:
The use of social media and crowdfunding in coordination with our web site will be instrumental for our beginnings as a start-up. The ultimate impact of the Take Cover is to be a global brand and being affordable for the general public. Home shopping television stations like HSN and QVC and infomercials would be an important way to introduce this product as it can be demonstrated and marketed to potential buyers.
How far have you developed this idea?:
The Take Cover is an patented concept with approved Trademarks and is a Type IV body conforming flotation system to be used during disasters such as tornadoes, tsunamis, flash floods and earthquakes.
What – if any – feedback have you had for this idea so far?:
A complete Research Report is available for review.
What supporting material – if any - would you like to add to your proposal?:
http://kapwi.ng/c/v4jwNTDA
The Take Cover is an patented concept with approved Trademarks and is a Type IV body conforming flotation system to be used during disasters such as tornadoes, tsunamis, flash floods and earthquakes.The Take Cover is a COVID-19 related product because it becomes a protective device during hurricanes or tornadoes and when Disaster Shelters are filled to the maximum it can be utilized as a sleeping mat or seat cushion.

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