Idea Overview:
Swimming is a vital life skill and parents want their kids to learn to swim for fun and safety. What they don't want is to spend lots of money on lessons, sit for hours on poolside and see little progress being made. My invention solves these problems. An innovative swimming aid that provides the right amount of buoyancy in the right places to help get children swimming quicker and save parents money. Swimming is a popular worldwide pastime so my product has global appeal. I am looking for support to bring my invention to market and become internationally recognised as a product that makes kids swim better, faster.
Who might use it/where it might be used?:
Swimming instructors Swim schools Leisure centres Parents of children learning to swim Initially aimed at children the product can also be modified to support adult learners
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Is there a similar idea to be found?:
Yes I have. There are a number of different swimming aids on the market but none that offer the range of advantages of my product.
Why you think there is a demand for your idea?:
As an instructor I found myself thinking ‘if only I had something that could really speed up a swimmer’s development’. My research showed that there was nothing along the lines of what I wanted existed so I set about thinking how something could do exactly what I wanted it to do: to help kids and adults become good swimmers as quickly as possible so I invented the ‘Swimblaster’, an innovative swimming aid that provides just the right amount of buoyancy in just the right places to get learners swimming better, faster.
Who would be the ideal customers?:
The two main target audiences would be centres where swimming is taught (for example, schools, private swim schools and leisure centres) where the aid would be used by swimming instructors and also through direct sale to consumers who could be swimming instructors or parents of children who they are teaching themselves or teaching in conjunction with formal lessons.
What ideas do you have to reach these customers?:
In the first instance via social media channels and the company website. Word of mouth could grow initial interest as would the promotion of successful deals through such means. In time advertising could be achieved through online sales sites.
How far have you developed this idea?:
In the first instance I spoke with Swim Wales, the governing body for swimming in Wales. Their Chief Executive liked the idea but a lack of funds and impact of the COVID - 19 pandemic stalled progress. I have worked with the Intellectual Property Office and gained a UK patent for the product. At present I am working with an individual with experience of bringing products like mine to market successfully and he was the person who commended 12 Ronnies and Ideas Nest to me.
What – if any – feedback have you had for this idea so far?:
Feedback so far has been positive. Swim Wales liked the idea and the intellectual property company who did my patent application liked the idea and the premise behind it so much they provided that service for free. I was also part of the Nat West Entrepreneurial Spark programme and received praise both for the type of product and for my enthusiasm for it, to the extent that I was one of three entrepreneurs chosen from a large group to pitch to Angel Investors. The parents of the children that I was teaching at the time also liked the sound of the idea and could see how it would work.
What supporting material – if any - would you like to add to your proposal?:
The drawing shows that the device sits around the swimmer's centre of gravity providing support to the swimmer and helping them to maintain a streamlined position but without interfering with the correct tracking of the arm actions.

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  1. Simon Krystman - November 18, 2023 at 11:09 am

    How near are you with being able to manufacture the product?