Idea Overview:
Ticking Bombshells is borne out of our collective frustration with political inertia. Stuff happens in the world that shocks and surprises us, so we shout 'Something must be done'. Often, however, nothing happens and the news cycle moves on and the heat is off. The idea counts the time since a shocking event occurs, to shame politicians, business leaders and public officials with their inactivity. I have created a Facebook group to showcase events to be used as links on blogs, websites and social media to highlight policies and commitments that have been kicked into the long grass: https://www.facebook.com/groups/1020940134711036/
Who might use it/where it might be used?:
Ticking Bombshells is a online tool that can be used by anyone wishing to hold decision-makers in politics, business or the public sector to account. Potential users could include activists, lobbyists, special interest groups, opposition politicians, and business competitors. One popular use for Ticking Bombshells could be setting up a clock to sent to a business client to count the days since an invoice was submitted.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Technology/IP-based businesses
Why you think there is a demand for your idea?:
Ticking Bombshells provides a simple, free tool for reminding target audiences about their need to follow through on a promise (e.g. enacting a policy; publishing a report; paying an invoice). In our busy digital world, visual reminders are more effective and textual emails or phone calls. Ticking Bombshells events count days automatically; the longer a target delays taking action, the more time pressure builds as the number of days since an event increases. Whenever a user wants to remind an audience of the need to do something, Ticking Bombshells is an easy-to-use, intuitive solution.
Who would be the ideal customers?:
Ticking Bombshells is a useful tool for anyone wishing to remind a third-party (or themselves) are the need to take action. Two core user groups would be (a) suppliers (e.g. product and service providers chasing client payment of invoices); and (b) activists (e.g. reminding decision-makers in politics, business or the public sector or the need to take action).
What ideas do you have to reach these customers?:
Each Ticking Bombshell event create at Facebook has a URL that can be posted as a link in emails and blogs and on websites and social media platforms.
How far have you developed this idea?:
A Facebook group showcases Ticking Bombshells events: https://www.facebook.com/groups/1020940134711036/ Here are the steps for creating an event: 1. Choose a subject in the public or private sphere (e.g. current affairs) that angers, frustrates, saddens or motivates you (or your business). 2. Write a post that identifies why you think 'something must be done', by politicians, lawyers, business leaders, clients or public sector officials 3. Add a live countdown timer to your post from the Time and Date website: https://www.timeanddate.com/countdown/create 4. Add comments to any existing posting in the group and use emojis as a way of voting/venting your feelings
What – if any – feedback have you had for this idea so far?:
Positive feedback from a small alpha group of friends and family
What supporting material – if any - would you like to add to your proposal?:
Visit the Ticking Bombshells Facebook group: https://www.facebook.com/groups/1020940134711036/

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