TripBubble is a web-based service, which allows uses to create journeys, generate funding and support, and use social media to enhance the experience. A user visits the TripBubble website, open a free account, and designs the journey they aspire to make. This creates a map (which is for indicative purposes only). Once created, their profile will be added to a database which will allow them to add content, meet other users, share ideas and ask questions of attractions, suppliers and destinations. The user then invites their contacts to view their “page”, and can ask for help in financing the journey. Donors make a payment and, in doing so, see on the map how far they are contributing to the journey (indicative purposes only). The account owner receives an e-mail to state a contribution has been made, but not how much, unless the donor chooses to do so (e.g. as per justgiving.com). Donors can add comments to the owner’s page.
Who might use it/where it might be used?:
A young person doing a “Gap Year”; they plan their route, and then invite relatives to help with ticket costs. Friends and family can monitor how the plan is going. Meanwhile, because TripBubble now has the e-mails of donors, it can send prompts; “Peter is doing well in buying his round the world ticket, and this week you get an extra 30% of miles with each donation”. However, it’s not just students who would immediately see the appeal of TripBubble. As demographics change, it’s common that marriages are between parties who already have their own homes, or who may be getting married for a second time. Consequently, the traditional wedding list is of less interest, whereas TripBubble would provide the perfect solution.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Leisure and Entertainment
Why you think there is a demand for your idea?:
TripBubble works as a powerful goal-setting and aspirations-meeting tool, as those approaching retirement or addressing the “mid’-life crisis” may plan for several years. The map scales in and out both automatically and at user and donator request, as some smaller donations may not make the journey line graphic move substantially. Additionally, because many users will have created their journey to include travel, accommodation and visiting certain sites, an additional graphic will indicate how close they are to achieving their budget for the whole package
Who would be the ideal customers?:
People of any age with a desire to travel and a sense of adventure.
What ideas do you have to reach these customers?:
Once a small group have been targeted viral marketing is the key for rapid growth
How far have you developed this idea?:
Received positive feedback when shared but taken no further
What – if any – feedback have you had for this idea so far?:
What supporting material – if any - would you like to add to your proposal?:
Word document attached