The product aims to help anyone struggling with baldness whether it’s the hairline that needs a little boost or the crown area, the goal is simple, restore your confidence! The concept isn’t new but unlike most brands we won’t use synthetic ingredients, the product would be 100% organic which also plays a big part on the the authenticity of the looks.
Who might use it/where it might be used?:
Our product can and should be used by anyone, just like someone who does a shave at home, it is that easy and quite instinctive. But also Barbers, we understand that there’s a demand for the perfect picture or perfect haircut, this product can help any barber boast about their portfolios.
The Market (B2B, B2C or Both):
Sector the idea belongs to:
Why you think there is a demand for your idea?:
Have you ever wondered why people who go to the army end up shaving their hair? It happens to be one of the first ever requirements and it has a purpose: “indoctrination”, it’s as if soldiers forget who they are as time goes by. Now think of any native in the world, it will be likely it’s going to be very hairy and grounded. Hair will always be associated with strength and youthfulness it’s just as Factual as it is biblical. We live in an era where the Image of oneself almost determine if you can be successful or not.
Who would be the ideal customers?:
It would certainly be people dealing with hair loss
What ideas do you have to reach these customers?:
Events such as barbershop connect are awaited every year by barbers and it takes place in many countries across the world. It is where you get exposed to the newest tools related with the craft. It is the perfect platform to expand the brand and let people know what we do. Social media adds. using people of large influence (more specifically on Instagram) To promote our brand
How far have you developed this idea?:
We’ve already Worked out it’s fórmula which is exciting. From a barber’s point of view and from what we listen clients say is that no one wants to lose their hair. The people I have asked if they’d use the product have already shown interest in getting the fibres.
What – if any – feedback have you had for this idea so far?:
I’ve had someone being unsure about it because it’s a non permanent solution but I can confirm that the fibres will need a fixating spray so it doesn’t go away with the rain on sweat.
What supporting material – if any - would you like to add to your proposal?: