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Idea Overview:
VENTUE is a standard and licensed Meeting & Events Industry, Travel & leisure, E-commerce. A 3.0 website that curates user experiences under one platform allowing users to navigate, interact with event content, be it virtually, physical, or hybrid. It will allow businesses to diversify user accessibility efficiently and quickly. The platform will include micro transactions with crypto currency capabilities and AR functionality to increase delegation engagement in a post-covid-19 world.
Who might use it/where it might be used?:
Ventue will enable the event industry to unite users from all different locations under one platform allowing event agencies to capitalise on more than one kind of attendee. Agencies will have access to white labelling capabilities for digital booths, awards and content on the Ventue platform. Our partners will have the ability to advertise within the platform utilising AR graphics that users can engage with at the event or the comfort of their home. Ventue will manage virtual registration processes by allowing users access to content behind paywalls whilst sending out unique codes to guests, providing a alternative to the classic event business model of VIP or corporate tickets and that allow users access to a full scope of the event that they may necessarily not be interested in.
The Market (B2B, B2C or Both):
Both
Sector the idea belongs to:
Business and Professional Services
Why you think there is a demand for your idea?:
The platform was made in response to how to how event apps and virtual event platforms are modelled with limiting capabilities. Ventue will provide user-friendly event gamification to ignite delegate interaction and stimulate communities across the world under one platform. Ventue aims to utilise the emerging digital age to bring all guests together. With its built in crypto wallet it will allow easy payments that doesn't need credit card input but a wallet that will follow them to each event users decide engage in, carrying over earned crypto currencies , NFT badges or content.
Who would be the ideal customers?:
Ventue's Ideal customer will be gaming conferences. With the demand for unique PR promotions and update releases within e-sports on the rise, Ventue will enable audiences from all over the world to come together in a gaming setting. And as 3.0 website, users would not need to download any app to join the event they desire but to simply log on with their unique code. Ventue's platform will be modelled similar gaming structures in place today such paywalls to unique content.
What ideas do you have to reach these customers?:
SOCIAL MEDIA- Ventue will use streaming sites such as Twitch as a channel to gain users. People will be able to film themselves on the go during the event whilst navigating the event through their phone or portable device. Previewing what is accessible on the website and showing others the unique crypto currencies , NFT badges or content they have gained will being online or onsite.
How far have you developed this idea?:
I have spoken to a few different people about the idea and have done market research by attending virtual events during the pandemic. What the top concern was why would event agencies get rid of their original business model of ticketing prices instead of content. I have built Ventue to function around the user instead of the agency. Most people within my target market of 18-30 have access to wallets however do not engage with all the content and prefer to watch repeats or social media posts after event to avoid ticketing prices. This alternative could be the answer.
What – if any – feedback have you had for this idea so far?:
Very positive from people reviewing the drafts for website. The potential UX design is fun and easy to navigate because of the large buttons and it looks very good in concept. The functionality of the website is in question, in terms of storing user data in a cohesive way that will carry across events.
What supporting material – if any - would you like to add to your proposal?:
Images: Using Canva I have made drafts for the Website layout on a mobile phone File: I have a made a business proposal for Ventue's operational vision, goals and objective Articles that inspired Ventue's Conception: https://www.indiewire.com/2020/07/sdcc-2020-virtual-comic-con-mixed-reviews-1234575868/ https://variety.com/2020/film/news/comic-con-at-home-analysis-walking-dead-new-mutants-1234717509/

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