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Idea Overview:
WeWork for homes would allow people to rent small flats for months at a time on flexible contracts. All utilities and cleaning would be included in the rent. All furniture would be provided. There may be small cafe and supermarkets on the premises. It is a half way house between the cost and limitations of renting a hotel room and the long term commitment and hassle of renting a traditional home. The contract would be rolling monthly contracts, a month's deposit and payment in advance of the month starting. The idea is that people can just move in and move on when they want. There would be less rigorous checks than traditional renting. However the cleaner would be compulsory, at least once a month and they would be charged with checking that the place is being looked after.
Who might use it/where it might be used?:
Young people leaving home for the first time who don't want the hassle of managing all the things that go with running a household. People moving house who are caught in long chains so want to rent somewhere for a few months to give them increased flexibility. People moving into an area for the first time who want to get to know it before they commit to a more permanent place. People who struggle to pass the checks for traditional renters. Older people who don't want to go into specialist accommodation, like mixing with younger people, but need the basics managed for them
The Market:
Business to Consumers (B2C)
Sector the idea belong to:
Property
Why you think there is a demand for your idea?:
Our economy is moving towards 'access over ownership' in every sector from music to offices. This gives people flexibility over their accommodation and all the other advantages that businesses love WeWork so much.
Who would be the ideal customers?:
See above (who might use it)
What ideas do you have to reach these customers?:
PR and social media
How far have you developed this idea:
Just an idea
What – if any – feedback have you had for this idea so far?:
Not yet
What supporting material – if any - would you like to add to your proposal?:
None yet

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