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Idea Overview:
As one of the world's largest HImalayan salt product innovators and manufacturers, Optimum Brands in Pakistan and I have partnered to produce some of the most innovative and accessibly luxurious products made of Himalayan salt. Currently in the Beta stage, we are creating a literal "World of Salt." in a "digitally native" format (somewhat modeled on the success of the "Native" brand of deodorant which in two years went from an idea to a company purchased for $100M by Proctor and Gamble... this despite never having sold a single product outside of its website). Himalayan salt is largely regarded, with good reason, as more than a simple commodity. In fact, it is somewhat of a "miracle" product, naturally accumulating in mountains of salt in the Himalayas.
During the COVID pandemic we envisioned new types of value-engineered accessibly luxurious hygiene products in the form of anti-bacterial instant hand sanitors with only real and pure ingredients and infused essential oils. One look at most instant hand sanitizers and you'll realize its a cornucopia of ingredients you can't pronounce and wouldn't recommend to your worst enemy.. This goes for all manner of personal hygiene, self-care, and beauty-related products.
Who might use it/where it might be used?:
Hand sanitizer, and other hygiene-related products, are never going away. A great number of digitally-native companies have created huge revenue streams and exit valuations after relatively short periods of time. We are completely vertically-integrated and have huge competitive advantages and moats surrounding us, along with a best-in-class R & D team and array of prototypes and production already in progress.
The Market (B2B, B2C or Both):
Business to Consumers (B2C)
Sector the idea belongs to:
Retail
Is there a similar idea to be found?:
A great amount of research has been done. Himalayan salt can be used for a great variety of purposes, some of which are being marketed and some of which are not. Among existing products, there is a huge level of commoditization and lack of ingenuity. A short peek at some of our products shows that are design is leaps and bounds better than anyone else... kind of like Apple compared to its competition.
Why you think there is a demand for your idea?:
Himalayan salt is being used for about 10% of potential uses. Copious market research indicates that the three major uses for which we can build out www.aworldofsalt.com (1. Hygiene and Personal/Beauty Products; 2. Design; and 3. Consumption) are barely being tapped as major revenue streams within places like Whole Foods and bookstores like Barnes and Nobles. Despite having prominent displays, the salt products are uninspiring and limited to what everyone else is selling.
Who would be the ideal customers?:
The ideal customer is between 18-45 and is wary of mass-manufactured ingredient-laden products. This customer understands that paying a little more for quality and aesthetics is not only worth it, it helps them live higher quality lives.
What ideas do you have to reach these customers?:
Too numerous to mention, but the primary method will be through short video segments on Tik Tok, strategic partnerships with fast casual health-oriented casual restaurants like Bolay and Acai bowl companies, and dominating core categories in social media marketing.
How far have you developed this idea?:
This is ripe for primetime. In fact, my partnership with the factory owner, Naeem, goes back years. We are like brothers and have an aligned vision towards disrupting the Himalayan salt market.
What – if any – feedback have you had for this idea so far?:
Very positive. The only issue has been a lack of inventory in the US and the resources to do the marketing in the most appropriate manner and present the products at trade shows.
What supporting material – if any - would you like to add to your proposal?:
https://drive.google.com/file/d/1rkZ3pPmlnQruJXz19mpynpKv3c0U4tn0/view?usp=sharing -- powerpoint presentation